Sales Manager 

LOCATION: Westminster / Maryland (US-MD), United States | BRAND: Knorr Brake Company | REQUISITION ID: 1804 | JOB GRADE:17 



Knorr Brake Company is the innovative leader in the manufacture and supply of braking systems, passenger doors and climate-control equipment for all types of Mass Transit customers such as: METRO, Light Rail Vehicles, High-Speed Trains, Commuter Rail and Monorail Vehicles for the North America market. We’re part of the Knorr-Bremse Group, the global leader in braking technologies. As part of our team, you’ll collaborate with a world of talented and dedicated colleagues whose sense of purpose complements your own. You’ll find rewarding opportunities, diverse experiences, partnerships, and an unwavering commitment to ethics and integrity. Innovation is part of our DNA. Achievement drives our culture. Learn more today at!



The Sales Manager works closely with corporate sales organization to promote Knorr Brake Company (KBC) products and solutions to customers, champion the sales growth initiatives and develop key relationships with stakeholders to achieve KBC market penetration and growth aspirations.   The Sales Manager will be part of the North America regional organization and will be responsible for defining and implementing sales and marketing initiatives in line with strategy.  This position has responsiblity for managing a team of up to 5 employees.


Essential Functions

  • Implement and execute the KBC sales strategy to reach the annual budget in the region.  
  • Drive the top linegrowth of region by managing and facilitating the customer relationship.
  • Accountable for the achievement of the region budget, ensuring the maximum portfolio is offered in line with strategy.
  • Continuously assess market trends, customers, competitors to identify early stage opportunities with customers, existing and potential new customers.  Give feedback to KBC on market trends, competitive landscape, market pricing expectations, and local conditions to win.
  • Ensure effective marketing communications that specify and foster KBC's value propositions.  Focus on ensuring and growing customer satisfaction.
  • Performs regular status reviews and proposes recovery plans in cases of potential order shortfalls.  
  • Prepare proposal and offers, manage selected bids and tenders within the region, and develop sales forecast.
  • Actively participating and support the business planning activities.
  • Will have to travel within the region and occasionally outside the region according to business needs.


Technical Competencies

  • Analytical skills and understanding of sales metrics.
  • Strong technical comprehension of both and mechanical and electrical principles, ability to communicate with a technically oriented customers..


Core Competencies

  • Exceptional communication and negotiating skills and customer-focused mindset.
  • Team player with great people skills with exceptional analytical, communication and leadership skills.
  • Efficient in managing priorities.
  • Highly proficient in Microsoft Office.
  • Understanding of sales methodology and processes.
  • Excellent interpersonal skills.
  • Self-starter, successful at motivating teams and working in close cooperation with other departments.
  • Basic understanding of tender and project management.
  • Skilled in developing and writing proposals and offers.
  • MR System understanding is preferred.
  • Must have the ability to handle many issues simultaneously and be flexible with changing priorities.


Education and Experience

Bachelors Degree in Business or relevant field

8-10+ years of relevant experience



  • Understanding and experience with KBC products and services
  • Clear understanding of the passenger rail market in the United States; inclusive of transit authorities, carbuilders, competitors and consultants

*LI-TS1  *LI-Remote

What does Knorr Brake Company have to offer you? 

- Competitive Health Benefits, including Medical, Prescription, Dental, Vision and Video visits
- Company-paid Basic Life and Accidental Death & Dismemberment Insurance
- Company-paid Short-Term and Long-Term Disability Coverage
- Accident Insurance
- Health and Dependent Care FSAs
- Generous 401(k) plan
- Tuition Reimbursement
- Free corporate passes to the Baltimore Zoo and Aquarium 
- Free gym membership
- Additional discounts include cellular, auto, theme park & attraction tickets, local restaurants, bank partnerships, etc.
- Paid “KBC Cares” Volunteer Time Off
- Vacation and Sick/Administrative Leave
- 12 company-paid holidays (includes full week between Christmas and New Year’s)
- Monthly employee welfare events and corporate outreach (Crab Feast, Take Your Daughters and Sons to Work Day, Chili Cook-Off, etc.)

Nearest Major Market: Baltimore